Rossignol will continue to sell Rossignol-branded bikes.Īfter the purchase of Time in 2016 and Felt the following year, Rossignol had told investors it was making a strong push into counter-seasonal offerings as climate change made the ski business less reliable. The Felt sale follows Rossignol's offloading of its Time bike and Time pedal businesses earlier this and completes the French mega-brand's exit from a multi-brand strategy in cycling. Rossi's exit from a multi-brand bike strategy Felt employees will be integrated with the Pierer E-BIkes Gmbh group. The company bought the Felt brand assets and business assets in Europe and North America. The company is also heavily involved in competition, which brings an extra attraction for us." With FELT we are able to expand our bicycle portfolio and also strongly enter the North American market with an established, high-performance brand. Stefan Pierer, the CEO of Pierer Mobility, said, "The acquisition of Felt Bicycles fits perfectly with the overall strategy of Pierer E-Bikes – that of becoming a global player in the field of two-wheel mobility, with both electric and non-electric bikes, across all cycling categories. and Canada, earlier this year, primarily through its motorsports dealerships. the Austria-based company began selling sells its Husqvarna e-bikes in the U.S. While Pierer has a long history in gas-powered bikes, it is moving aggressively into e-bikes and other low-voltage two-wheelers in recent years. Rossignol had acquired the Southern California-based bike brand in 2017.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |